These objects harken back to a landmark renewables marketing campaign of 2023.

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In 2020, people and companies started to demand that the Australian Government take decisive action to support the solar panel industry. Subsequently, the government introduced a raft of legislation including subsidies and grants to industries developing advanced solar panel technology.

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Within a few short years, Australia became the world’s leading solar farming nation and the largest solar power exporter, thanks to the abundance of space and sunshine and Australian-owned technology that used hydrogen to store captured solar energy for transport.

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The economic boom was dubbed Australia’s “second Gold Rush” –  but this time the resource was infinite and Australia became not only a global superpower, but one of the richest nations on Earth.

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On an interesting side note, the Australian craft brewing industry leveraged this iconic campaign to market Australian beer internationally. To the tag line “we bottle sunshine” was added “we also bottle beer”.